Basem & Cyndi • Fierce & Kind
A company that gives back.
Fierce & Kind helps create economic opportunity for historically-excluded communities. So in addition to offering premium spirits, we are a 100% employee- and consumer-owned company.
We give 25% of our profits to our foundation to drive work around social, political, economic, and climate justice, and to help build generational wealth for our communities.
The Fierce & Kind Story
Fierce & Kind was founded on a lifelong love of whiskey and a belief that we can impact change by building a successful social enterprise modeled on the success of companies like Ben & Jerry's and Patagonia. In an era where folks have more to disagree about than in common, we offer you this: uncommon spirits that bring us all closer together to have better conversations, find more common ground, and see a more hopeful future.
Founder Basem Harb began formulating his next venture and passion project during the pandemic - a company that brought award-winning spirits to the market, and that would impact the way we serve society by the way we do business. Co-Founder Cyndi Smith joined the company soon after to help build and grow the market, starting in their hometown of San Diego, California.
You can sip with them at many of Fierce & Kind's events and tastings around Southern California.
Contact
Questions about products or availability? Upcoming events? Get in touch. We want to hear from spirits lovers!
123-456-7890